ABOUT US
We continue to improve our processes to enhance quality and build our expertise in the professional field, offering a complete product range. Our products feature excellent craftsmanship and consistent quality, and have earned the favor and support of major global brand companies. We abide by the business philosophy of innovation, trust, excellence, service, and integrity.
FOUNDED IN 2006
Over 20 years of experience in brush manufacturing
Our company is a leading manufacturer and distributor of brushes, with 20 years of experience in the industry. We offer a wide range of high-quality brushes, hand-made with the finest materials. Our products are available with customized designs and private labeling options to meet the needs of our customers.
Our values of innovation, trust, excellence, service, and integrity guide all that we do, from our commitment to continuous improvement, to our dedication to providing the best products and services to our customers. As a responsible company, we prioritize the well-being of our employees, customers, and the environment.
We look forward to partnering with you and helping you achieve your goals. Contact us to learn more about our products and services.
Our achievements
Multiple international quality certifications, such as ISO 9001.
Chosen as a designated supplier by several renowned global brands.
Sales in over 60 countries.
Over 500 satisfied customers worldwide.
ABOUT OUR CEO
Get to know our CEO
Jeff's father was a pioneer in the production of paintbrushes in Taiwan, and Jeff learned the art of making brushes from him. This experience sparked Jeff's deep enthusiasm for brush making.
Jeff loves innovation, especially in research and development. He revolutionized the industry by creating the first brush with an aluminum handle engraved with beautiful patterns. This innovation not only transformed the material and appearance of traditional wooden brush handles but also shifted the market demand for nail brushes.
With unwavering dedication to his dream, Jeff is committed to the vigorous development of the company. As a result, East Rich's brushes are exported to more than 60 countries worldwide, including the United States, Mexico, Russia, Japan, Germany, Australia, and others, where they enjoy a strong reputation.
As a well-known company in Taiwan, Jeff also embraces social responsibility. He frequently promotes art through organizing watercolor painting competitions and various activities. Additionally, he shares his knowledge of brush making at the headquarters in Taiwan to ensure the preservation of brush-making culture.
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Hoping to be inspired and never stop progressing.
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OUR CORE VALUES
Our core values guide every aspect of our business
Breakthrough
Strive for excellence and provide the best products and services.
While we maintain traditional brush-making techniques, we fearlessly explore innovative approaches. Our brushes are not only functional but also imbued with decorative and artistic value.
Responsibility
Take responsibility for customers, employees, and the environment.
Excellence comes first, representing our continuous efforts to provide the best products and services. In our company, we believe that constantly improving product quality is key to achieving customer satisfaction.
Unity
Work together cohesively to improve team cohesion and collaboration efficiency.
Unity is our second biggest value, as we believe in the power of teamwork. Through collaboration and cooperation, our team is able to complete tasks more efficiently and provide higher quality products and services to customers.
Service
Provide professional service to meet customer needs.
Professional service is our core goal, as our team is dedicated to meeting customer needs. We continuously strive to improve our skills to ensure that the service we provide is the best.
Honesty
Conduct business with honesty and integrity.
Honesty and integrity are our most important values, as we believe that by operating with honesty and integrity we can build longer-lasting relationships. We are honest with our customers, employees, and partners, and always maintain fairness and impartiality.
OUR GOAL
Innovative, Pursuing Perfection
COMPANY TIMELINE
From the foundation to the present day
Prequel 前傳
The founder Jeff Lai's parents;
participated in the production and manufacturing of Zhengde Art.
